Creating health awareness: a social media enabled collaboration

摘要: Social media has been an enabler of information dissemination, collaboration and coordination for reasons ranging from personal to political. In healthcare, the context we study here, dissemination is a key mechanism creating awareness, crucial factor in early detection prevention diseases. Thus, this paper, look at role social cancer awareness. particular, use multiple case analysis examine how individuals organizations collaborate promote such We find that used create online community drives creation awareness many different ways purposes. This research implications healthcare who are looking as well other may want way.