PRIORITY AREAS OF ANALYSIS OF THE EXTERNAL ENVIRONMENT OF A COMPANY-INNOVATOR DEPENDING ON A TYPE OF INTRODUCED INNOVATIONS Gollay I.N., Gollay A.V., Shindina T.A., Salimonenko E.N., Chuvashova A.D. *

摘要: When making a decision about introduction of the innovative product into market it is necessary to take account situation in sector because uniqueness an innovation does not guarantee commercial success product, insufficient consideration factors external environment can negate all efforts its promotion market. An effective tool for reducing risk uncertainty preliminary analysis which carried out by company-innovator when decisions concerning commercialization innovations and In article method has been worked suggested aimed at setting priorities specific methods company-innovator, interested various types. The results this work are developed model technique selection (taking type implemented innovations) be used preparing data company- innovator state purposes (innovation implementation).