Sharing economy in geotag: what are the travelers’ goals sharing their locations by using geotags in social network sites during the tour?

摘要: Purpose – The purpose of this paper is to investigate what triggers tourist’s use geotag as an information sharing tool in social media. Design/methodology/approach This study divided tourists’ goals into task-involved (enjoyment geotags and altruism) ego-involved (anticipated extrinsic reward desire for attention), then examined the influences these on their satisfaction information-sharing behavior by using PLS-Graph 3.0. Findings Whereas anticipated rewards, altruism, enjoyment were found influence satisfaction, attention was not. Enjoyment be strongest predictor which turn affected behaviors. Based findings, authors present theoretical practical implications with suggestions future research. Research limitations/implications Geotag services are not identical all media, so...