Behavioral Economics and the Psychology of Fruit and Vegetable Consumption

摘要: Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new emphasizes consumers do not always make optimal use available information nor they choices tradeoffs in a manner optimizes their well-being. After describing some basic concepts behavioral economics, this paper reviews growing literature applies these to consumption fruits vegetables. A toolkit increase vegetables developed based on analysis previous research. Three general kinds tools are described: for 1) displays settings, 2) incentives prices, 3) planning habits.