Innovation for Social Change
作者： Laura Michelini , Laura Michelini
DOI: 10.1007/978-3-642-32150-4_1
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摘要: The chapter presents an initial overview of the creating shared value approach and evolution bottom pyramid theory to identify how companies can generate in low-income markets. main features social innovation are identified through analysis recent literature. Finally, three levels where be performed identified: alternative business models, new products communication strategies.
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