Identifying international market opportunities: the case of Italian companies in Egypt

摘要: Purpose – The purpose of this paper is to investigate the differences and relations between Italy Egypt identify main risks opportunities for Italian firms that aim operate in Egypt. Design/methodology/approach presents a qualitative analysis realized through some semi-structured questionnaire case study. Findings High cultural difference, legal uncertainty administrative instability are problems internationalization process Despite these problems, still invest because economic possible interactions. Originality/value While interest towards Southern Mediterranean countries increasing, there little written on topic. This article aims fill gap literature emerging markets.