摘要: SUMMARY Despite the wide-spread discussion of e-commerce advantages, research business models in tourism literature has, to date, focused primarily on organisational, and technical factors. In contrast, social considerations, i.e., factors related general societal context influencing shape adoption practice, have not been adequately addressed. As wide success heavily depends its by society, it is imperative develop a better understanding profile behaviour Internet surfers shoppers. Thus, robust needs consider issues/factors affecting people their environment. this vein, reviewing great amount from different disciplines, paper aims holistic perspective for examining online tourists integrating study individual, industrial, societal, technological aspects e-busin...