THE EFFECT OF E-SERVICESCAPE DIMENSIONS ON CUSTOMER TRUST OF TOKOPEDIA E-STORE DURING COVID-19 PANDEMIC

摘要: This research aims to reveal the effect of e-servicescape dimensions (aesthetic appeal, layout and functionality, financial security) on customer trust Tokopedia e-store. involved 200 respondents as data were gained through an online questionnaire. Data analysis was run in SmartPLS software. From test result, it is found that aesthetic security demonstrate a positive significant trust. Based these findings, concluded improving result better Further may include more variables like technology acceptance model (TAM) e-WOM for enhancing framework this recent predict