IMPACT OF COMPETITIVE STRATEGIES AND SUPPLY CHAIN STRATEGIES ON THE FIRM PERFORMANCE UNDER ENVIRONMENTAL UNCERTAINTIES BORSA ISTANBUL CASE IN THE MANUFACTURING SECTOR
作者： Cengiz Duran
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摘要: This paper attempts to determine the impact of supply chain strategies and competitive on firm performance if this changes according conditions uncertainty. The scale that was developed collect data from manufacturing companies listed in Borsa Istanbul Turkey utilized. After pilot test, questionnaires were applied 174 via e-mail telephone, whereas 90 responded. Factor analysis reliability analyses used for problematic questions excluded scale. accuracy model tested by structural equation AMOS 20.0 software main hypothesis. It found influenced positively significantly; cost leadership strategy lean had a significant under high uncertainty; whereas, differentiation agile low In conclusion, are supposed use environmental uncertainty as determinant perceptions setting their strategies.
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