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摘要: This article explores the intersection of politics, economics, and culture through a study National Collegiate Athletic Association's television broadcast policy. The establishment regulations in 1950s transformed NCAA from confederation semi-autonomous institutions into powerful governing policing body. Broadcast further cartel that fixed value football broadcasts by limiting supply order to gain monopoly profits. Claiming served public interest shielded them possible U.S. Supreme Court “rule reason” test. finds NCAA's regulation market its process cartelization was supported economic conditions age cultural early Cold War made claim young men's bodies were need athletic intervention funded college appear reasonable.