Business Data Enrichment: Issues and Challenges

摘要: Companies are collecting vast amount of data to gain insight from it make better decisions and enhance customer experience. If the quality collected is poor, no matter how powerful analytics is, businesses cannot expected benefits it. To achieve maximum benefits, needs be cleaned, organized, refined with additional information or intelligence. Data enrichment goes beyond correcting errors improving accuracy. It unveils relationships, clusters, semantic ontologies in glean new about customers, suppliers peer businesses. This paper discusses issues challenges business enrichment. provides into processes involved methods for selecting providers. The also explains that improves usability value unstructured data. Finally, presents need addressed.