摘要: Every day we make choices. Coke or Pepsi? Save spend? Stay go? Whether mundane life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how why choose: Is desire for choice innate bound by culture? Why do sometimes choose against best interests? How much control really have over what choose? Her award-winning research reveals that answers are surprising profound. In world of shifting political cultural forces, technological revolution, interconnected commerce, decisions far-reaching consequences. Use this book as your companion guide many challenges ahead. 'No one better questions, comes up with more intriguing answers' Malcolm Gladwell, author The Tipping Point
amazon.com
thriftbooks.com
wku.edu 参考文章(0)