Relational resources and competences for radical product innovation

摘要: Peter Drucker in 1954 said that there are two distinguishing features of the business: marketing and innovation. In very first edition Journal Marketing Management, Keith Blois examined influence customers competitors new product development process, concluding widely referenced process models were insufficient for capturing external inputs central to progress from generation ideas eventual market launch growth. intervening period numerous authors have published research on "product innovation" with alternative conceptualisations centre stage. Much this research, however, is rooted theories intrinsically concerned incremental most relating physical consumer goods. More recently, some innovation has turned specific issue radical innovation, again traditional "stage" a necessary but conceptual framework analysis...