Appreciating vs venerating cultural outgroups: The psychology of cosmopolitanism and xenocentrism

摘要: Cosmopolitanism and xenocentrism denote distinct individual orientations toward cultural outgroups. The former considers an individual’s openness to diversity ability navigate through intercultural environments, whereas the latter describes feelings of admiration or preference for specific outgroup(s), over his/her ingroup. Few studies have simultaneously examined these constructs fewer still considered within a nomological framework key predictors (i.e. basic psychological needs) practical outcomes (e.g. influentialness friendships across different groups). paper aims discuss issues.,The authors hypothesized series relationships various antecedents cosmopolitanism xenocentrism, tested conjectures using survey data from Canadians (n=238) Americans (n=239).,The findings support psychometric robustness our tripartite operationalization clearly distinguish this construct cosmopolitanism. Beyond confirming earlier findings, illuminate several novel between needs, xenocentrism), elucidate role played by personality dimension, neuroticism, in mediating needs two outgroup orientations.,Samples study are drawn North America cross-sectional research design is used.,Whereas xenocentric consumers one more foreign culture(s) displaces customary preferences one’s own group, cosmopolitan able embrace outside cultures without disaffection their sociocultural Given obvious repercussions differences targeting international consumer segments positioning brands borders, has numerous applications as well theoretical implications.