Financial Impacts of Corporate Reputation
作者： Esther de Quevedo Puente , Juan B. Delgado García , Juan M. de la Fuente Sabaté
DOI: 10.1007/978-3-642-19266-1_15
关键词:
摘要: Apart from stakeholder research, examinations on the financial impact of corporate reputation are a major field interest within communication community. De Quevedo Puente, Delgado Garcia, and de la Fuente Sabate close this chapter with meta-analysis studies issue. They systematically describe previous findings concerning profitability, risk, market value. Additional explanations for inconsistent measurement results provided, too.
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