Ways of shopping & retail mix at the Greengrocer's
作者： Jorge Arenas-Gaitán , Jesús Reina-Arroyo , Dra Begoña Peral-Peral
DOI: 10.1016/J.JRETCONSER.2021.102451
关键词:
摘要: Abstract The aim of this research is to relate the way in which consumers perceive value creation when shopping, reflected through Ways shopping concept, with perception that they have characteristics retail mix greengrocery context. Different types are considered. To understand these relationships basis for greengrocery's development successful retail-mix strategies. do so, we developed an investigation a sample 1200 fresh food products. Our results include indicating importance managing product portfolio and list consumers, who see purchase as task. This one factors most affect their mix. These aspects must be creating
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