The Westernization of Asian Print Advertising

摘要: This study examines the extent to which Western cultural influence is visible in print advertising of four Asian countries: Hong Kong, Japan, South Korea, and Taiwan. To measure level Westernization advertising, two indicators were used: The presence models and/or celebrities inclusion language or words. It was found that English dominant contained sampled ads females most frequently portrayed models. Judicious use words called for order minimize possible backlash against overt foreign influences.