作者: Howard I. Epstein , Steven D. Baker , Thomas P. Murphy
DOI:
关键词:
摘要: An online system presents remote users with static incentives, dynamic incentives and the ability to create submit customizable related goods or services of interest user. By using incentive delivery system, user can research in an interactive fashion package most desirable same a central location. The systems performs decisioning routines on submitted requests makes such available for review. Ultimately, may be accepted rejected counter-incentive issued consideration. A manufacturer, as automobile offer direct its consumers enter into electronic dialogue customers help drive profits sales efficient manner. For instance, where certain models vehicles are over-supply geographic region manufacturer real-time tailor offerings account seasonal other demand events. Further, see response make appropriate changes insure desired result marketing efforts is obtained. graphical interface enables search products selectively build acceptance.