Using commercial share of wallet to compile marketing company lists

摘要: Commercial size of spending wallet (“CSoSW”) is the total business spend a including cash but excluding bartered items. share (“CSoW”) portion that captured by particular financial company. A modeling approach utilizes various data sources to provide outputs describe company's capacity. Marketing companies sell lists compile those searching one or more databases for names and/or businesses match certain criteria. Those marketing can use CSoW/CSoSW show predicted revenues each company on list. This makes list valuable buyers.