Strategic Perspectives for Electric Mobility: Some Considerations About the Automotive Industry

摘要: Through the competition over technological possibilities, cost-efficient realizations and innovative concepts for usage of Electric Mobility automotive industry stands at a strategic crossroad. Hereby, question is to lesser extent whether new driving technologies will penetrate market. Moreover, it substance, which determinants diffusion process become apparent; what are enablers disablers their resulting implications? For this, article intends discuss—inter alia—the following questions: How competing forces position themselves? Which potentials positioning standing out on market arise? structures processes global value creation networks change? As result, be assumed that an increased complexity only lead bounded changes in behavior long-term so “rules game” stay mostly same.