A Measure of Risk Caused by Information Asymmetry in e-Commerce
作者： Dimitar Christozov , Stefanka Chukova , Plamen Mateev , None
DOI: 10.28945/3015
关键词:
摘要: The problem of enhancing success in e-Commerce requires reducing or sharing the risk misinforming. objectives this paper is to raise and discuss difficulties quantifying misunderstanding caused by information asymmetry a communication process; propose mathematical model, developed measure Usage warranty, as most popular tool risk, discussed light risks A data set collected an experiment, was used illustrate major ideas proposed well stress on fact that particular circumstances kind not understood clients, which often leads wrong decisions.
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