Alcohol Advertising Exposure Among Middle School-Age Youth: An Assessment Across All Media and Venues.

摘要: Objective:The purpose of this study was to quantify middle school youth’s exposure alcohol advertisements across media and venues, determine venues greatest exposure, identify characteristics youth who are most exposed.Method:Over a 10-month period in 2013, 589 Los Angeles–area ages 11–14 from diverse racial/ethnic backgrounds completed short paper-and-pencil survey assessing background then participated 14-day ecological momentary assessment, logging all exposures on handheld computers as they occurred.Results:African American Hispanic were exposed an average 4.1 3.4 per day, respectively, nearly two times many non-Hispanic White youth, 2.0 day. Girls 30% more than boys. Most outdoor advertisements, with television close second.Conclusions:Exposure advertising is frequent among m...