Effektive Gesundheitskommunikation: Grundlagen, Barrieren und Erfolgsfaktoren aus kommunikationswissenschaftlicher Sicht

摘要: Communication highly influences what people think, feel, and decide about their health. This article discusses important barriers success factors for effective communication in health contexts from the perspective of communication, a subdiscipline science. It focusses on aspects that are often not sufficiently addressed our everyday communication: degree target group orientation, role attention processes, variety possible negative effects, process character individuals' behavior changes, social influences. We conclude with plea better evidence-basing health-related processes.