Mobile Television: Challenges of Advanced Service Design

摘要: In this paper, we propose an integrative framework based on dynamic models of the evolution industries. The main arguments are illustrated using case mobile TV. One assertion is that value network data services much more complex than previous “generations” services, in particular voice and messaging. new environment requires a significantly higher degree coordination integration between participants net consistent constellation technology, policy firm strategy. Unless such compatible arrangements place, TV will not take off. paper develops these themes theoretically illustrates them with detailed study South Korea as well comments situation Europe U.S. private public sectors were capable producing conditions which could flourish. Even so, significant challenges remain to create financially sustainable industry. contrast, major obstacles development continue exist. obstacles, including problems spectrum policy, addressed, may be able develop its full market potential.