UTILITY MODELS FOR MULTIPLE OBJECTIVE DECISIONS: DO THEY ACCURATELY REPRESENT HUMAN PREFERENCES?

摘要: Recent developments in multiattribute utility (MAU) theory principle provide a formal basis for applying optimization methods to decision problems involving multiple competing objectives. In practice, MAU models and procedures are rarely applied. This paper is addressed one major source of reluctance employ these methods; namely, the belief that they cannot accurately reflect structure human preferences. objection modeling inherently empirical. fact, large body psychological research has been this question. examines relationship between relevant literature. A critical evaluation suggests variety approaches will typically yield valid mathematical representations preferences individual makers.