What should a corporate website look like? The influence of Gestalt principles and visualisation in website design on the degree of acceptance and recommendation

作者: Birte Möller , Cornelia Brezing , Dagmar Unz

DOI: 10.1080/0144929X.2011.642893

关键词:

摘要: Internet users decide within seconds, whether to elaborate on a website, or go new page. This calls for investigation of the factors influencing this decision. In two studies, we presented websites 3 s and analysed effect implementation Gestalt principles GPs visualisation an interaction partner has acceptance, recommendation site by user, social presence. Study 1 implemented 3 principle proximity: no, medium strong implementation × 3 common region: – design found more acceptance with used. 2, using 2 GPs: not implemented × 3 visualisation: drawing photograph design, showed presence realistic higher Thus, should be in web intensify user.

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