Product development guided by value analysis through collaborative R&D

摘要: It is widely known that SME-type companies often do not have dedicated product design teams in-house. They to rely on third-party competences when a completely new problem presents itself, or they are already fully committed other, more urgent, money-making tasks, their day-to-day struggle stay competitive. The present work report of collaboration between company and university research team jointly develop an improved cloth peg. use value analysis within the development process was major challenge proved be very strong method quantify concept worthiness in terms customer. experience with this project fruitful, it fulfilled initial objectives, but barriers along way were tough overcome, due several aspects related directly different cultures where industrial groups belong to.