The neural bases underlying social risk perception in purchase decisions.
作者： Ryoichi Yokoyama , Takayuki Nozawa , Motoaki Sugiura , Yukihito Yomogida , Hikaru Takeuchi
DOI: 10.1016/J.NEUROIMAGE.2014.01.036
关键词:
摘要: … parietal junction and the medial prefrontal cortex, which are … is defined as the anticipated disapproval of others, influence purchase … Thus, our observation of activity in the mPFC and TPJ …
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