Do You Need a New Product-Development Strategy?
作者： Alan MacCormack , William Crandall , Paul Henderson , Peter Toft
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摘要: OVERVIEW:Many firms rely on a single new-product development process for all projects. But designing new products different business contexts requires that firm deploy processes. Products designed stable and mature end-user markets require optimized control efficiency. In contrast, first-of-a-kind “breakthrough” more emergent aims to discover whether there is any market be served in the first place. Applying uniform “best-practice” efforts ignores major differences between these projects may result missed opportunities. This article describes framework address this problem, allowing better align design of its processes specific individual We illustrate with examples from Hewlett-Packard, large, diversified electronics has successfully piloted approach across multiple units.
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