Young women's sun-protective attitudes and behaviours : the role of social influence factors

摘要: Sun protective attitudes and intentions were investigated in 2 experiments 1 field study. Participants the first experiment female Caucasian university students between ages of 17 35 years (N = 102). A x experimental design manipulated message frame normative context measured level identification with ingroup (university students) to examine engage sun behaviour within next fortnight month. To manipulate levels support, participants studied bar graphs testimonial statements showing ostensible information on percentage recreational sportswomen engaging sun-protective behaviours comparison non-sporting women. frame, messages presented either a gain or loss format. Regression analyses revealed significant effects for prior towards also Contrary expectations, no interactive involving norms found prediction intentions. The lack results attributed unsuitability sample population relation behaviours. test third person perceptions, two measures perceptions influence assessed. measure assessed how much target groups would be affected by advertisement second regular after reading advertisement. Results repeated mixed ANOVAS reversed self other when exposed supportive Sun-protective vi classic effect non-supportive norm. Similar patterns outgroup members. It was concluded from study one that manipulations due may not have been effective whose personal relevance strong. In 2, attitudes, at 2-week follow-up an using more likely decision-making behaviour; 101). image (young sportswomen). Ingroup similar manner 1. Image through inclusion colour photograph featuring sportswoman skin tone had via computer imaging program (Photoshop 6.0) appear pale tanned. 2-way interaction norm When decomposed, showed who identified strongly their stronger findings lend support impact social trend group fortnight. suggested positive those vii Thus, provided suggesting norms, conceptualised SIT/SCT perspective, important process. Study some behaviours, highlighting importance investigating factors young sportswomen's decision making processes. 3, women 123) visitors beaches Sunshine Coast, Queensland, Australia. model based theory planned (Ajzen, 1991) developed incorporating additional (i.e., norms). revised TPB then compared models previously tested health comparative Jackson Aiken's (2000) psychosocial sunprotection and, Gibbons, Gerrard, Blanton Russell's (1998) prototype/willingness model. examined EQS structural equation modelling which TPB-based most parsimonious fit data. different sources norms) predictive it is consider women's internal moral rules expectations about own viii behaviour) Overall, research specific referent process rather than broad general societal norms. studies established role highlighted theoretical practical contributions can aid development implementation sun-protection motivate current adds providing various behaviour. empirically elucidates core dimensions, mechanisms relationships underlying formation sunprotective