The Roles of Internal Communications, Human Resource Management and Marketing Concepts in Determining Holistic Internal Marketing Philosophy
作者： Nina Pološki Vokić , Dubravka Sinčić Ćorić
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摘要: The paper analyses the triad of internal marketing (IM), communications (IC) and human resource management (HRM) parallely, which was not prior interest academics (so far only dyads those concepts were analyzed). scopes, overlaps differences between three are analyzed. By combining before mentioned a holistic philosophy is described. main conclusions that grounded in relationship theory, it does rely solely on traditional tools, synergizes functional areas (IC, HRM marketing).
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