A Television News Graphical Layout Analysis Method Using Eye Tracking

作者: Rui Rodrigues , Ana Veloso , Oscar Mealha

DOI: 10.1109/IV.2012.66

关键词:

摘要: This paper presents an analysis method used to evaluate the graphical layout of Television (TV) News. With data gathered from eye tracker, it is possible discern viewers' main focus attention. However, in case video media, visualisation tools tracking software are insufficient for this discernment. uses log files and combines them with algorithms developed using a spreadsheet application visual representation techniques. As result combination, identify graphics which have greater attention, subsequently, these representations supported attention (areas interest). A study was also applied validation method.

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