Factors Influencing Consumer Wine Choice: The Case of Wine Tourism

摘要: This research was undertaken to examine the relationship between wine tourism activities of consumers and their subsequent choices. Exploratory giving specific attention tourism, first, as a factor influence on decision-making, second, levels consumer involvement third long-term loyalty. A convenience sample 12 in Dublin participated study. Semi-structured in-depth interviews were used gather qualitative data used. The findings clearly establish links made by experiences purchase preferences. highlight importance facilitating co-creation memorable determinant improved well development Implications for industry practitioners suggest continued focus provision unique experiences; while support theoretical own past use valuable information source when making decisions.