The character of demand in mature organic food markets: Great Britain and Denmark compared

摘要: Abstract We investigate the organic food market in two selected European countries, Great Britain and Denmark, identifying main differences similarities. focus particularly on consumer perceptions priorities, labelling schemes, sales channels as a basis for assessing stability prospects future growth. employ unique set of household panel data that includes information stated values concerns well registered purchasing behaviour. Most both markets is produced processed by large-scale industrialised units distributed through mainstream channels, confidence being sustained at present schemes appear to function well. However, parallel market, based supply goods various direct heavy users, prevails. find purchase decisions are primarily motivated ‘private good’ attributes such freshness, taste health benefits, may be perceived compatible with modern production structure. Mature foods nevertheless vulnerable dissatisfaction, among users products.