A causal model of consumer involvement

摘要: Abstract Several concepts related to involvement are integrated in a causal network of forms, sources, and effects. Specifically, the distinguishes between product brand-decision involvement. For these two ‘forms’ involvement, three parallel sets consumer goals construed as ‘sources’, namely, utilitarian, sign, hedonic values. Then, six important behaviors modeled ‘effects’ shown be explained by various forms sources involvement: extensiveness decision making, interest advertising, social observations, shopping enjoyment, brand commitment, usage. Measures all involvement-related constructs entailed our developed, empirical tests proposed model presented. The unifying role framework future research is outlined.