Differentiation and Positioning Strategy: A Toss of the Same Coin

摘要: The increasing rate of the incidence globalization market, and attendant intense competition amongst local business organizations in rapidly developing economies has taken a shift from price strategy (to avoid war) to non-price terms product/service differentiation positioning achieve same objectives preventing declining sales-turnover, profitability, market-share by extension secure market/competitive advantage over competitors. Differentiation have each been separately discussed marketing literature; however, this paper represents an attempt view as toss coin.