作者: Abdulrahman Aldhaheri , Je Lee , Khaled Almgren
DOI: 10.1109/UEMCON51285.2020.9298104
关键词:
摘要: There are many events that occur in e-commerce platforms, which can be used to detect and understand the behavior of online users. Behavior analyses users utilized impact both customers businesses. analysis seeks find useful information from clickstreams, address challenging problems. Clickstreams quantify users’ movements based on items they click an website. This work aims mine clickstreams predict genders. The proposed approach utilizes deep learning has been tested a real-world dataset; outperformed others terms accuracy.