Key success factors and information availability in cultural heritage tourism operations

摘要: Operating a successful cultural heritage tourism (CHT) business requires both knowledge of the conservation needs and sound practice. Using combination qualitative quantitative methods, this study sought to compare success factors identified by practitioners with research effort apparent in CHT literature. A list nine key was devised based on existing literature practitioner interviews. Success included: clear objectives concepts, financial planning; Marketing market research; understanding visitor flows location; effective human resource management; differentiation life cycle; addressing quality authenticity; having expertise promotion; Interpretation The were used guide thematic analysis 284 publications relating CHT. Numbers documents respective ascertained. Anal;ysis found bulk focused two factors, mainly: objectives; authenticity. Although five practice focussed, only small proportion represented these. disconnect between skills practitioners.