Using association rules for product assortment decisions: a case study
作者： Tom Brijs , Gilbert Swinnen , Koen Vanhoof , Geert Wets
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摘要: It has been claimed that the discovery of association rules is well-suited for applications market basket analysis to reveal regularities in purchase behaviour customers. Moreover, recent work indicates interesting can fact only be addressed within a microeconomic framework. This study integrates frequent itemsets with (microeconomic) model product selection (PROFSET). The enables integration both quantitative and qualitative (domain knowledge) criteria. Sales transaction data from fullyautomated convenience store used demonstrate effectiveness against heuristic based on product-specific profitability. We show use we are able identify cross-sales potential items this information better selection. Furthermore, impact assortment decisions overall profitability easily evaluated by means sensitivity analysis.
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