Improving web search ranking by incorporating user behavior information

作者: Eugene Agichtein , Eric Brill , Susan Dumais

DOI: 10.1145/1148170.1148177

关键词:

摘要: We show that incorporating user behavior data can significantly improve ordering of top results in real web search setting. examine alternatives for feedback into the ranking process and explore contributions compared to other common features. report a large scale evaluation over 3,000 queries 12 million interactions with popular engine. implicit augment features, improving accuracy competitive algorithms by as much 31% relative original performance.

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