Modelling the barriers to online banking in the Indian scenario: an ISM approach

摘要: Online banking, a phenomenon widely adopted and appreciated in developing developed countries, is becoming an essential part of the lives people from all walks life, but there exist good fraction customers resisting these services. Therefore, purpose this paper to identify barriers generating resistance online banking. The special focus explore among bank who already have valid contracts for banking still prefer approach traditional branches transactions.,To achieve objective, interpretive structural modelling (ISM) with cross-impact matrix multiplication applied classification (MICMAC) used investigate interrelationships banking.,Online although proven be glorious innovation, has not been by all, hence, met expectations banks sector. outcome shows that illiteracy unawareness are most important two working as root cause demand strong attention on sector which towards inclusion These findings may help Indian identifying crucial points affect system India most.,This research explored interactions scenario revealed significant results through ISM-based technique.