Motivators and Barriers for Buying Intention of Upcycled Fashion Products in China

摘要: This study examines determinants of the consumption behavior upcycled fashion products in China. Theoretical and empirical evidence from related literature are used to develop a model explain consumers’ buying intention toward products. Environmental consciousness, consumer knowledge fabrics, perceived risks proposed as key factors (i.e., motivators barriers) behavioral purchase Hypothesized antecedents intentions included theoretical model, which was tested using structural equation modeling analysis on data sample 397 consumers consciousness encompassed two therefore divided into environmental concerns importance environmentally conscious behavior. Perceived at time purchasing showed three factors: social, financial, performance risk perceptions. After examining impact products, this found that both had statistically significant effects intention. In addition, revealed materials mediated relationship impacts Chinese their other words, increase it is necessary raise materials, while improving behaviors reducing risk. The implications findings for public policy guidelines future research outlined discussed.