Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: Does relationship duration matter?
作者： Omar S. Itani , Rania El Haddad , Ashish Kalra
DOI: 10.1016/J.JRETCONSER.2019.101980
关键词:
摘要: … associated processes of customer engagement. In spirit, the study tests the direct and indirect impacts of the extraversion–introversion personality trait on customer engagement. The …
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