Corporate Social Responsibility in der Markenkommunikation nutzen
作者： Christian Boris Brunner
DOI: 10.1007/978-3-8349-3862-6_19
关键词:
摘要: … CSR-Kriterien in der konkreten Kaufentscheidung nicht relevant sind bzw. sogar eine negative Wirkung auf die Kaufentscheidung … agiert, hat entscheidenden Einfluss darauf, ob CSR-…
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