摘要: From the Publisher: Ever more researchers in social sciences and market research are interested using benefits of internet to obtain data, as this book shows online studies can address many questions that asked by scientists. This unique text provides comprehensive up-to-date information, from basics upwards about methods, technical approaches data collection, quality limitations collected online. Included among twenty-three chapters, written leading Europe North America ones investigating implementation both reactive non-reactive methods collection. The reported utilize Web-based questionnaires, web experiments, observations virtual worlds, case narrations, content analyses, analysis mailing-lists other log data. In addition featuring various fields environment reporting results such studies, also seeks bridge a gap between scientists US. past, have tended work on similar projects without collaboration: represents joint effort these researchers.