Selective psychological effects of nudging, gamification and rational information in converting commuters from cars to buses: A controlled field experiment
作者： Andreas Lieberoth , Niels Holm Jensen , Thomas Bredahl
DOI: 10.1016/J.TRF.2018.02.016
关键词:
摘要: Compares the psychological and behavioral impact of nudging, gamification, and framing in the domain of transportation. The field experiment was set up as a between-groups study contrasting effects of three persuasive strategies (nudging, gamification, and health framing), plus active controls, on travel behavior during 1 month. Each sub-intervention constituted theory-informed approximations of common practices in each influence strategy, implemented by a marketing bureau based, on our instructions. Groups were assigned …
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