Customer value change in industrial marketing relationships: A call for new strategies and research
作者： Daniel J. Flint , Robert B. Woodruff , Sarah Fisher Gardial
DOI: 10.1016/S0019-8501(96)00112-5
关键词:
摘要: Relationship marketing is critical to both researchers and practitioners because it addresses issues aimed at retaining customers. Strategic customer retention is problematic and …
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sci-hub.se 参考文章(41)
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