作者: Henrique Martins Rocha , Charlene Nogueira de Andrade de Souza , Diniz Felix Dos Santos Filho , None
DOI: 10.12660/JOSCMV7N2P124-139
关键词:
摘要: This research, which is an expanded version of a paper presented at the XVII SIMPOI - Symposium Production Management, Logistics and International Operations, purported to discuss concepts mass customization in automotive industry how use lean principles product development enables profitable Design customization. The results case study performed automaker plant southern Rio de Janeiro state, Brazil, proved efficiency company practice develop simultaneously multiple for each mechanism or Project detail, with substantial increase design reliability, reducing redesign, cost, time, although cultural barriers were found.