Geographical brand and country-of-origin effects in the Chinese wine import market

摘要: The effect of origin on consumer choice, which is a pivotal topic for wine and food products, has not been fully explored in relation to the strength geographical brands. This research provides new insights into brand country-of-origin (COO) effects China. It focuses power brands catalysing expenditure, COO competition with Protected Designations Origin (PDOs) Geographical Indications (PGIs) as specific typologies EU industry. With help Restricted Source Differentiated Almost Ideal Demand System model, study analyses Chinese still bottled imports. main findings highlight dual indications umbrella quality cues, depending level aggregation. PDOs, PGIs are found have same expenditure elasticity, European PDO policy played an important role support New World countries. sheds light opportunities constraints existing businesses entrants operating emerging market. may also interest other industries seeking deepen their management