The effect of social media on firm performance
作者： Rana Tajvidi , Azhdar Karami
DOI: 10.1016/J.CHB.2017.09.026
关键词:
摘要: … Access to online social networks and internet is not equivalent to fully utilising those sources. The firms need to develop their branding and innovation marketing capabilities to make …
lsbu.ac.uk参考文章(101)
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